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Speakers Starfish Ad Age brings a unique approach to digital marketing. East Texas' only IAB Certified Ad Agency
Mindy Lewellen Programmatic Sales Director
Programmatic Sales Director and self-made entrepreneur, Mindy has been running, owning, and managing multiple businesses in East Texas over the past five years. She has started and operated all businesses purely through digital platforms. Starting off as a young entrepreneur at 21 and becoming a successful marketing professional by the age of 29, Mindy can illustrate how digital advertising can optimize your profits as a business owner.
Abel Sanchez Co-Founder / CEO
After working for traditional media companies for over 14 years and becoming their #1 account executive, as well as becoming the first person in that organization to be IAB certified in digital advertising and programmatic. He decided to set out on his own and co-founded Starfish Ad Age LLC. Abel has 8 years of experience and knowledge of all things digital and advanced programmatic advertising.
Tanya Clary Social Media Director
Tanya Clary is the Social Media Director for Starfish Ad Age. She earned a Bachelor’s degree in Business Administration and Management from UT Tyler. Tanya is very well versed in reading and analyzing data, as well as managing multiple social media accounts. Come see what she has to say about data analysis, brand strategies, and all things social.
What we are going to cover @ #DigitalUnplugged 2019:
WTF Is Programmatic:
Yes, programmatic can seem complicated but only if you are being taught by a vendor who only pitches and doesn’t understand the fundamentals of how it all comes together in a full digital marketing campaign.
What Traditional Media Doesn’t Want You To Hear:
Digital is not Traditional, and you shouldn’t purchase digital ads the same way you are buying TV or Radio ads. Like Facebook and Google, brands and agencies can now buy programmatic ads, which cuts out a vendor who is only trying to measure traffic and not dollars.
Why IAB Certification Is Important:
Many companies don’t take the time to train their reps out of fear of losing them to another competitor. Other’s do train their reps, but they fail to explain the ecosystem simply because they aren’t qualified to teach them how all of the platforms come together in an overall marketing approach.
How to connect the entire Digital Ecosystem into 1 marketing message:
Today’s advertisers have had every “expert” or “guru” pitching them the same solutions, but with a unique name they come up with internally. We bring the world of programmatic into a full platform(s) oriented approach. Our team helps you build an online presence that generates sales from not just your site, but every other platform you use to connect with consumers.